Ablrate has become an associated partner of Reading Football Club.

We now have LED adverts of our logo on two sides of the club’s ground, the Madejski Stadium. Reading FC is Ablrate’s local football club and hosts networking events for local small businesses, which the platform can now attend.

Our logo was first rolled out at the Madejski  when Reading hosted Nottingham Forrest and was seen behind the goals when Lucas João scored a penalty in the Championship side’s 2-0 win.

Our logo is now on Sky Sports when Reading are covered and it will be even better with fans in the stadium. We are always looking for opportunities to get the brand out there for a cost-effective amount of money and it is good to get in front of local businesses through the partnership.

We sponsored the PGA EuroPro golf for two years and we’re football fans here so decided to look at sponsorship opportunities in football and Reading FC are our local club. It is a good fit for us in that we can meet local businesses at the networking events that Reading have partnerships with and talk about what we do from a lender perspective.

We’re also able to access boxes at Reading FC and we are looking to use that for our local borrowers and our lenders – it’ll be nice to take people involved in the platform to show them a good time. One box is free a year and the other times it’s reasonably cost effective.